You can use single or double quotes.
let single = 'hello world';
let double = "hello world";
let single = 'This "string" is cool';
let double = "I should've known";
let single = 'I should\'ve known';
let double = "This \"string\" is cool";
let newString = "Hello " + "world";
let a = `Hello world`;
let b = `I am ${1 + 1} years old`;
'hello'.length;
let string = 'hello';
string.length;